Amy Madden heartwarming background story combined with this wonderful cookbook for college students filled with simple, easy to cook mouthwatering recipes was a sure combination for success. This news release resulted in over 50 media requests for review copies and interviews, many from major media and network and syndicated shows.

This release was sent to classical music stations, entertainment media nationwide and to the media in the San Francisco area. Over 3 dozen media responded with review copy and interview requests.

This release went out to cycling, outdoor and sports editors and resulted in about two dozen media requests for review copies and interviews. Fourteen of them were received within three to four hours of he morning transmittal via email.

New product release with photos sent to home, interior design, family/parenting, lifestyle and furniture media resulted in dozens of requests for high resolution jpegs for product blurbs and small feature stories.

News release was transmitted a month before Mother's Day 2007. Over two dozen media requests for review copies and interviews within the first 24 hours. Requests came from family parenting magazines, women's magazines, and daytime lifestyle/entertainment shows.